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Whitepapers
Dive deeper with our white papers, where we investigate and explain the advertising industry, marketing measurement, attribution, analytics and other industry insights.
by Maor Sadra Updated May 21, 2025
What is Media Mix Modeling ? MMM Platform
Media Mix Modeling or Marketing Mix Modeling or in short...
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by Maor Sadra Updated Aug 25, 2025
Incrementality Testing: The Key to Measuring Advertising Effectiveness
This is the most comprehensive article you can find about incrementality.
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