Platform
Overview
IntegrationsUse Cases
Many Possibilities. One Platform.
Marketing Changes
Cross - Platform
Everything
Budget AllocationAI and Automation
The Always-on Incrementality Platform
Explorer
Analyst
Geolift
Actionable Insights
Media Mix ModelingSolutions
Teams
Built for your whole team.
Growth Marketers
Marketing Analysts
Data AnalystsIndustries
Trusted by all verticals.
Gaming
Fintech
Travel & mobility
Lifestyle
eCommerce & Retail
AgenciesMediums
Measure any type of ad spend
iOS
Android
Web
TV
Influencer Marketing
Out of Home
In game
Podcast
About Us
ContactPlatform
Solutions
Company
Blog
A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights.
Updated Oct 26, 2025
The POST IDFA Mat(c)h Problem
That opt-in popup is a thorn in the mobile advertising industry. Asking Users if they want to be tracked is probably the most sarcastic way to ask permission to do anything.
Read More
by Maor Sadra Updated May 21, 2025
Last Touch , Media Mix, Incrementality - What’s The Difference ?
The three different methodologies are not “better” or “worse”...
Read More
Updated Aug 25, 2025
Tracking the “Untrackable” - How Can a Marketer Evaluate Non-Attributable Inventories?
We recently got four industry thought leaders together for a roundtable discussion.
Read More
Updated Aug 25, 2025
Is Control The Ultimate Weapon For A Marketer ?
We recently got four industry thought leaders together for a roundtable...
Read More
by Maor Sadra Updated Aug 25, 2025
“Brand” vs. “Performance”
Mobile marketing and monetization in a non-personalized future have been a hot
Read More